One man's mission to Mars has made Earth a lot less interesting. What do you say about a man who has lived through it all? If you haven't been living under a rock for the past decade, you will definitely have seen the Most Interesting in the World. Whether it's on TV or in internet memes, Jonathan Goldsmith has made sure that everyone stays thirsty. It’s impossible to forget a beer whose spokesperson is The Most Interesting Man in the World.
The marketing team at Dos Equis has always been on point with their ads starring this character, but sadly he will no longer be gracing our television screens and billboards. The Most Interesting Man in the World is planning to Stay Thirsty on a completely different world now, and is on his way to Mars. He’s not leaving the inhabitants of this planet empty handed, though. Us less-interesting individuals can bid on his items, many of which have been used in commercials, at Coveted Collection. Dos Equis is also offering fans an opportunity to win an all expense paid trip to Mexico. Now I’d say that’s something worth staying thirsty for!
In celebration of the iconic pitchman’s nine year tenure, Dos Equis held a press only estate auction at 632 on Hudson to bid a proper farewell. This immersive auction-themed event allowed friends of The Most Interesting Man to participate in interesting challenges, where attendees were rewarded with denominations of “Dositas,” which they then used to participate in the auctioning off of his Coveted Collection. The highest bidders at the auction took home items that belonged to The Most Interesting Man himself.
The auction had many of The Most Interesting Man’s items including a prized art piece, a leather elephant, and a huge shield-like crest. The night was full of fun festivities and the beautiful crowd were treated to endless Dos Equis and specially made cocktails.
The event was part of a series called the Coveted Collection Estate Auction Tour which started April 18th and is running through May 5 (Cinco de mayo). The tour will continue to make stops in Dallas, Austin, Houston;, Albuquerque, Phoenix, and Los Angeles.
There are more than 25 other items up for auction on Dos Equis’ website, most of which have been prominently featured in those famous commercials. Items include the tuxedo the Most Interesting Man wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere jump.
To participate in that auction, fans must be at least 21 years old and live in the United States. The auction runs through June 30. Fans who visit Coveted Collection daily for bids and other activities will have more chances to win.
Two charitable projects will receive all proceeds from the auctions: The Impact Plan's mission to rehabilitate endangered animals in East Africa through the Sheldrick Wildlife Trust and The Impact Plan's continued mission to rebuild Himalayan villages in Nepal after the devastating earthquake in 2015.
Special Thanks to Edelman and Dos Equis.
Amios Amigo! and Stay Thirsty!