Updownacross is a new women’s private label fashion brand that is dedicated to creating well-constructed, high-quality clothing at an accessible price point. Beginning this July, every 15th of the month, Updownacross will launch a capsule collection of 5-8 different styles exclusively on their website and through pop-up events selling directly to consumers.
Every capsule collection is designed and manufactured in their own factory located in NYC’s Garment District. The brand offers the look and feel of luxury designer brands at an affordable price, and there's nothing to hate about that. The overall look is clean, minimal, utilitarian, bold, urban, and architectural.
Owner and designer Joann Kim (pictured on the left) has a spunky personality and says she gets inspiration for her collections from her dynamic friends. She refers to the women who will wear her designs as “Creative Professionals” who value simplistic, minimal pieces but don’t always want to invest in steeply priced clothing. Her designs are also very reflective of her own personal style. Kim’s go to summer outfit is a shirt dress, and she always chooses sneakers over heels. She is someone all of us urban girls working in creative fields can easily relate to!
This line launch took place at American Two Shot, a new boutique in Soho. The trendy crowd enjoyed cocktails, a DJ, and a boomerang style photobooth. The first capsule collection was on display at in the center of the store where we could view the designs and even try them on! This particular color palette was strictly neutral tones, but the garments were well constructed and easy to incorporate into any existing wardrobe.
updownacross provides customers with quality garments, a Made in America label, an e-commerce platform, affordable prices, and a unique on-demand experience. Joann hopes to create a sustainable business model that can stabilize the fashion industry in the US for both brands and consumers alike. I can’t wait to see what incredible designs she will have available for us next month!