A lipstick brand that is proud to help you find your inner FAUX-self? Maison the Faux takes pride in the humor and sense of irony instilled in their brand image, and Faux Cosmetics will surely be no different. The fashion house has created a cosmetic line of dramatic looks encouraging individuality, expression, and rebellion. In fact, their debut collection is said to be composed of only a few main ingredients such as confusion, desire, recyclable trash, and glamour.
Maison the Faux, translated to the “Fictional House”, is renowned for their slight mockery and reactive responses to mainstream fashion. To embrace the individual style of potential wearers, the line consists of shades given clever and distinct names such as ‘Shocking Suede’ and ‘Narcissistic Nude’. The brand encourages all to be a little rebellious with their choice in color.
The premiere of Faux Cosmetics took place on February 11, 2017, during NYFW in Pier 59 Studios. To present the brand new collection, a runway show was held in pure Maison the Faux fashion. Models were dressed in ensembles of lacquered jackets and lace-up sets of tops and bottoms completed with fishnet tights and thigh-high boots.
A few models fled down the runway in a hurry, lipstick in hand, to tease the crowd with the new product. Others carried full trash bags or pushed trash cans of pink flowers, all of which were at some point left on the catwalk during their walk. However, each model had one unmistakable detail: dramatically smudged lipstick. The ultimate ironic aesthetic: challenging the norm of perfectly lined lips with the humor of purchasing a lipstick to wear it messy. The show closed in a fury of supportive claps and hollers, ensuring the concept of Faux Cosmetics had been well received.