Psycho Bunny & Rothmans hosted the event in celebration of both Psycho Bunny’s pop-up and collaboration with James Goldcrown, the West London-born Lovewall muralist who has also worked with Vogue, MTV, Armani Exchange, L’Oréal, Neiman Marcus, and others.
Born in West London, Goldcrown is a self-taught artist/photographer now based in New York & LA. In 2015 he had his first show at Miami Basel where his work sold out in 2 hours. Goldcrown is now known internationally for his Bleeding Hearts/Lovewall murals that can be seen around New York, California, Texas, Miami & Chicago.
The collaboration between Goldcrown and the Psycho Bunny brand was birthed at a Super Bowl party where the two’s graphic artistry collided for the first time. Recently, Psycho Bunny has revealed a “limited edition T-shirt capsule collection,” which is available in three different designs.
Psycho Bunny is the invention of Robert Godley and Robert Goldman and was launched in 2005. Combining Pima cotton with fine tailoring and an irreverent attitude, Psycho Bunny struck a chord and soon developed a dedicated following. Today, it has become a staple for every well-dressed man, and the unforgettable logo has risen from cult status to must-buy. Psycho Bunny is carried at fine retailers such as Nordstrom and Bloomingdale’s.
Psycho Bunny unveiled its summer pop-up shop at Rothmans NYC on the evening of June 1st. Guests of the emerging showcase enjoyed upbeat and current music played by DJ Select as well as food and refreshments. Margaritas and Moscow mules were served over ice, in addition to Domo Taco’s “Asian Fusion Mexican” cuisine. Both the food and drinks were ideal victuals for the party as they offered the sustenance and refreshments necessary after a hot summer day. Additionally, the casual yet delicious food and cocktails only served to emphasize stylish coolness of Psycho Bunny’s brand.
Throughout the evening, cheerful guests socialized and migrated throughout Rothmans, viewing and discussing the Psycho Bunny’s menswear on display. Some even ventured into the dressing rooms to try on the brand’s hot new items. Altogether, Psycho Bunny undoubtedly left a powerful impression on its guests, not only through its summer clothing reveal, but also through its incredible party.