On July 28th, elrow touches down in trend-setting East Williamsburg, New York for an extended celebration featuring a rare all back-to-back line-up at Brooklyn Mirage, the outdoor space for Avant Gardner, which the New York Times called "a huge, architecturally ambitious destination for deep house and techno parties." Taking place from 6.30pm to 4.30am, the gathering is elrow's first North American outdoor event and features outrageous art, installations, and enthralling performers in a carnival setting.
Today, elrow, one of the world's leading event production companies, with six generations of experience promoting unforgettable spectacles, reveals its colourful theme: Rowlympics. Set in 50 B.C. in a place called elrowia occupied by the Romans, the Rowlympics were created as a gesture of peace and aim to distinguish the most world-class party athlete of all. Supporting revellers in their quest will be the world's most trending house music artists playing a very rare and uplifting B2B, creating a fantasy-fueled musical extravaganza.