Coterie x Pryma
To kick off their fashion trade show, which featured some of the best brands in the fashion industry, Coterie hosted a creative event at the tail end of New York Fashion Week. The event was sponsored by Pryma, which provided awesome music that enhanced the evening.
For this event, Coterie created a preview of brands which were then shown at the Coterie trade show a few days later. At press time, 10 pieces were displayed from 60 designers, all of the pieces were hand-selected by the Coterie fashion team.
Some of the brands sampled at the event include Pas de Calais, Milly, Alexis Bittar, Jill Stuart, Markus Lupfer, Koral Antiq Batik, M.i.h., Dodo Bar Or, and Zadig & Voltaire.
The event was held at the World of McIntosh Townhouse in SoHo, formerly owned by Heidi Klum and Seal, and this stunning building only added to the beauty and complexity of each selection of clothes.
Rather than showcasing the brands individually, as is typical of a preview, Coterie instead pulled specific pieces from each designer and grouped them with other pieces, forming multi-brand vignettes. Each vignette had a theme and was placed on a different floor of the townhouse accordingly.
There were beach-themed vignettes of bikinis and sunglasses by the pool. On the main floor, accompanied by upbeat music, there were structured dresses, floral accessories, and sparkling shoes. Lastly there was the upper floor and rooftop terrace, which featured androgynous outfits and edgy music.
No matter the floor or designer, the designs were amazing to see and it was absolutely wonderful that the press got such an intriguing preview of the Coterie trade show.
Special thanks to Terry from Seventh House PR.