G.H. Mumm New Champagne Bottle Launch
A sleek, innovative new champagne bottle has just arrived in New York City. This bottle, designed by Ross Lovegrove for G.H. Mumm, changes the game for what champagne bottles should look like while still being the epitome of luxury.
G.H. Mumm hosted a party to celebrate this new design where guests got to sample this new champagne and view a special video. The video depicted Kellan Lutz racing against the clock to deliver the new bottle to the celebration venue. The film shifted from on screen to real life as the doors to the venue opened and Lutz walked in carrying the bottle of champagne triumphantly.
Lutz said “it was an honor, especially when they said we’d be driving speedboats, sports cars, motorcycles, skydiving, parkour in New York City. I was like ‘Yeah, mission accepted.’” All of this action packed into a short film was certainly true to Mumm’s motto “Dare Win Celebrate.”
Along with Lutz the celebration was full of celebrities, including model Chanel Iman, DJ/model Alexandra Richards, DJ Chelsea Leyland, and other famous VIPs. As if this didn’t increase the hype, glamour, and excitement enough, the Grand Cordon champagne wasn’t served until Lutz arrived.
G.H. Mumm has always been a leader in creative design. Their champagne bottles are know for the red sash around the bottle, which was an ingenious choice made in 1876 – 140 years ago! – that is not unlike this modern one. While the original sash was an actual ribbon, this new bottle features a red sash that is molded into the glass of the bottle.
The evening was full of the unexpected and extraordinary, and was the perfect way to unveil this revolutionary bottle of champagne.
“The Daring Delivery” starring Kellan Lutz is now available on YouTube.
Special thanks to Rebecca and Victoria from M&C Saatchi