ICB Launches “Midnight Winter Dream” Editorial Campaign
At a private event at The Box, ICB introduced their campaign for the Fall/Winter 2016 #TheFashionsDaily; a magazine/media project created to display their upcoming collection. This issue was a parody illustrated from Shakespeare’s "A Midsummer Night's Dream." LA-based model/fashion blogger, Aleali May hosted the event with attendees including Beau (Emma Rose Jenny & Heather Golden - @beau_band) and Nora Vai (@NoraVai) & Lisa Nguyen.
The burlesque club backdrop made for the perfect intimate setting to introduce ICB’s line, which will be launching in stores on August 15, 2016. #TheFashionsDaily depicted the story of an ICB girl taking a midnight stroll through New York City during the cold winter. We enjoyed tasty hor d'oeuvres, cocktails, and a special launch themed performance where dancers were suspended in the air.
ICB’s new collection is a play on menswear and oversized proportions. The line features pieces such as chic wide-leg pants, extra long sleeve knit dresses, long cashmere coats, and knit scarves with faux fur detailing. The inspiration behind these designs was showcasing the ICB girls’ internal struggle over being fashionable while still appearing effortless, luxurious, and witty. Throughout the venue, models and guests were seen wearing stylish ICB designs.