Serafina Launches in Tribeca

Serafina Launches in Tribeca

Last week, Serafina welcomed its tenth New York City location in the trendy neighborhood of Tribeca. Its launch coincided with the celebration of Serafina’s 20th anniversary. The location is the largest yet, taking up a luxurious space of 6,500 square feet across three levels. To bring life to its interior, Pato Paez’s paintings decorate the walls throughout the building.

Serafina serves authentic Italian fare in a family-like setting. It was founded by Vittorio Assaf and Fabio Granato, who came up with the idea for the restaurant while lost at sea. The two friends were stranded on a small sailboat, suffering from brutal weather and severe hunger pains. They fantasized about creating the perfect pizza and swore to bring the idea to life if they survived. While the dream started with only one restaurant in mind, Serafina now boasts 29 locations worldwide, including outposts in Rio de Janeiro, Tokyo, and Dubai. 

At the opening party, guests were treated to an abundance of Italian foods including pizza and pasta paired with signature drinks. The restaurant’s famous pizza includes a thin-crust made with extra virgin olive oil imported from Italy. Handmade personal pizzas were prepared in front of guests before getting fired into a Marra Forni brick oven.

To complement the hearty food, Serafina served delicious passion fruit margarita shooters, along with imported Italian beers and select wines. Patrons will be able to order drinks in an XL “By The Magnum” format at the Tribeca location. 

Notable guests included founders Assaf and Granato, joined by Francesco Genuardi, Consul General of Italy. Genuardi officiated the pasta ribbon cutting ceremony of the night.

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“We know what our customers expect, whether you visited the first location or one that’s only been open for a short time, you will experience the same fabulous food we introduced over 20 years ago,” said Assaf.

The founders have many plans for the future, including launching breakfast options at their restaurants and opening a hotel in Puerto Rico later this year.

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Since its opening, the restaurant has attracted celebrity diners including NYCFC star athlete Andrea Pirlo, actress Michelle Pfeiffer, and television producer David E. Kelly. To make a reservation, call (212) 766-2700.

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