Bluemercury Turns 20!
Barry and Marla Beck, the founders of makeup retailer Bluemercury, have a lot to celebrate this month, as their company celebrates its 20th anniversary. On June 11th, Bluemercury hosted a celebratory cocktail party at their New York Hilton Flagship location. Notable guests included several big names in the beauty industry, such as Simon Huck, Public Relations and Marketing Executive, Nate Berkus and Jeremiah Brent, interior designers, and Holly Thaggard, Founder of Supergoop! DJ Marjorie Gubelmann, known as MadMarj, provided the music for the evening, as guests enjoyed refreshments and learned about the history of Bluemercury since it opened its first store in Georgetown in 1999. With almost 200 locations, the company has had tremendous success, carrying leading brands in the beauty industry such as La Mer, RéVive, Hourglass, Kiehl’s, NARS, and M-61 Skincare. The luxury beauty brand and spa retail chain joined Macy’s, Inc. in 2015, and its stores are embedded within local communities.
During the celebration, guests listened to Marla and Barry’s remarks on their Bluemercury journey. The couple reflected on their company’s humble beginnings and marveled at the success the company has found. When the couple first started the company in 1999, they were in trouble, and they bought a local boutique in Washington, D.C., and reopened it as Bluemercury. They never imagined that their local beauty boutique would become a key player in the beauty retail scene. The Becks accurately predicted that opening stores in convenient locations would lead to Bluemercury’s success. The Becks are not afraid to mix business and personal life and have stayed true to their vision of having a familial feeling to each store by remaining completely involved in all parts of their company, even with three kids and 184 locations.
Attendees were each gifted a LAFCO X Bluemercury Spa Candle, which was created by Marla Beck and LAFCO to replicate the Bluemercury spa experience. Guests also left with a perhaps newfound understanding of what it takes to run a beauty empire and the power couple behind all of the incredible stores.