House of Showfields - The Most Interesting Store in the World
The convenience and ease of online shopping has meant a decline in the inconvenient and not always easy brick and mortar shopping. You know, the kind of shopping where you’re not really shopping, but just following someone around while they touch things and exclaim over how cute it is. It’s no surprise that people would rather shop in a way that doesn’t require them to walk around, or leave their house, or even get dressed....but the House of Showfields is here to change that. BIG TIME.
House of Showfields, monikered as “The Most Interesting Store in the World,” is a brick and mortar in Soho, NYC, that gives Brands a place to showcase their individuality. The store is chock full of cubicles and art dedicated to specific products from specially curated brands: Quip, Inkbox, Skura, NURIA, The Farmer’s Dog, and many, many more.
But what really makes Showfields “The Most Interesting Store in the World” is its aims to facilitate “deeper offline connections” between brands and consumers. What does that mean? It means that the employees at Showfields are fully decked out in their brands gear. It means insta worthy installations with demos. It means performance art and conversations with the artist. It means edible art that you can both taste and take home. Showfields is fully committed to shopping as an experience, rather than a chore. By appealing to the senses of taste and touch, Showfields reminds us of what internet shopping lacks: interaction.
For a full list of brands you can experience, check out HOUSE OF SHOWFIELDS on their site, http://www.showfields.com/, or their instagram, @showfields.