ByHeart’s VIP Mini Mart Pop-Up
New parenthood is filled with surprises—and not always the fun kind. Whether it’s a forgotten bottle or a meltdown at baggage claim, traveling with a baby isn’t easy. From May 16–18 in Brooklyn, parenting got a powerful upgrade. At the heart of Greenpoint, ByHeart — the next-generation infant nutrition company — unveiled its latest innovation: the Anywhere Pack, the first and only whole-milk infant formula in a single-serve, ready-to-mix format. To celebrate, the company hosted an exclusive Mini Mart—Made ByHeart pop-up, giving parents a first look at this revolutionary product and a much-deserved dose of joy, convenience, and community.
Held at 41 Norman Avenue, the Mini Mart transformed an industrial space into a whimsical, bodega-inspired experience designed specifically for modern parenthood. But this wasn’t your average product launch — it was a love letter to life’s messiest, most beautiful moments on-the-go.
Guests were treated to baby passport photo booths, a stroller concierge, and a chance to win big through scratch-off tickets, with prizes like 100,000 travel miles. A live DJ, mocktails, massages, and custom floral bouquets added to the atmosphere, while families picked up generous freebies from ByHeart and their favorite brand partners.
Now officially launched, the Anywhere Pack retails for $19.99 per box, with 14 single-serve, 4-ounce packets made with ByHeart’s patented protein blend—crafted from certified organic, grass-fed whole milk and designed to be the closest formula to breast milk on the market. No measuring. No scoops. No stress. Just grab, shake, and feed. Parents at the event praised the innovation as “the best thing since sliced bread.”
Co-founders Mia Funt and Ron Belldegrun were on-site to share how the Anywhere Pack came to life and how it reflects ByHeart’s bigger vision of redefining infant nutrition for real-life parenting. In the spirit of supporting families beyond the bottle, they also launched the Mom Miles Fund — an initiative giving away 1 million airline miles to parents of 2025 babies.
Applications are open through May 31, and parents can apply here:
👉 Apply to the Mom Miles Fund
Mini Mart Hours:
Friday, May 16: 10:00 AM – 6:00 PM
Saturday, May 17: 10:00 AM – 6:00 PM
Sunday, May 18: 10:00 AM – 4:00 PM
With every thoughtful touch — from massages and mocktails to practical tools like the Anywhere Pack — the Mini Mart delivered a rare moment of ease and celebration for parents. More than just a pop-up, it was a vibrant reminder that while parenting may not always be easy, the support behind it absolutely can be.
