International Beauty Show: When Art & Beauty Meet in NYC
What happens when art, beauty, and the big apple meet? A wonderland is born for all of New York’s makeup, hair, and styling gurus: on March 10-12, 2019, NYC was home to the 17th annual International Beauty Show. It’s no secret that I love fashion and beauty, and I was super excited to see what the city was hiding for me this time. I’ve never been to anything like this before, and I didn’t know what to expect. From CBD-infused beauty, WTF hairstyles, and LED technology for wellness, the show was very much beyond anything I could’ve ever imagined.
When I got in, I took a look across the many signs that filled the HUGE hall, and I read “Hair Section”. I went there first, and found myself walking around many live demos, giveaway shows, hair extensions, and product promotions… But it was the rainbow-bright hair tutorial that directly grabbed my attention. The teacher had a rainbow beard, a rainbow hair, and a rainbow necklace, and he was showing how to do (you’ve guessed it) a rainbow hair tutorial!
I then walked around different stands of multicolored eyeshadows, nail polish, lipsticks, blow-dryers, skincare oils and creams… You name it. Stylish and edgy-looking people (both women and men) were trying makeup testers, putting foundation on, or checking out nail designs…
As I was discovering new beauty products and techniques, a group of models walking around the hall surprised me. They were looking gorgeously unusual: they were transformed into beautiful creatures, and were only wearing makeup on-the NYC way! Amazed, people directly started snapping pictures of the models, as they graciously posed for the many cameras pointed at them.
Then, I strolled around the hall again, and I saw a beautifully-lit stage with people seated, as if waiting for a show to start. Curious to know what was going to happen next, I sat down and waited for the performance too. It turned out to be both a fashion show and a live class workshop with renown New York hair-stylists. I’ve seen and learned so much that day. The International Beauty Show was really a beauty haven, where NYC’s makeup and hair lovers could watch shows, meet artists, learn new skills, and know all about the trendiest products and stylings.
As I walked around for hours, I realized that there was something unique and new on every corner of the exhibition. I was too tired to continue, and there was still so much to see-but I wasn’t sad. The show went on for three days. That way, everyone could experience all of its hidden surprises-and I was not going to miss out on that.