The Brilliance Behind Beauty: BELLA's Influencer Issue Cover Party
In adolescence, Gossip Girl was my absolute favorite TV show. From watching the show I gained a sense that all high society events must be riddled with pettiness and egregious displays of superficiality. Bella’s New York Influencer Issue Cover Party proved that glamorous, affluent events can exist without being shallow.
Bella magazine is a luxury lifestyle publication that celebrates the best of beauty, fashion, and cuisine. Bella’s Influencer Issue Cover Party was a direct reflection of the tasteful elegance captured in their magazines. New York's elite ventured to Bagatelle, a French Bistro in the Meatpacking District, to attend this private affair hosted by supermodel Christie Brinkley.
Upon entering the party I immediately noticed the decor. The opulent old-world furnishings juxtaposed with contemporary graffiti art provided a sophisticated yet hip backdrop to this art-chic event.
The party was buzzing with stylists, photographers, brand ambassadors, and Instagram influencers. As I circulated the room, admiring outfits and making conversation, I began to develop an understanding of what it means to be an influencer. In the broadest sense, an influencer may be defined as a person with the capacity to effect change. Bella Magazine’s interpretation of an influencer is much more nuanced. The guests of Bella Magazine demonstrated a deep social consciousness and recognized their responsibility to use their platform to make a positive impact. The beauty and fashion industries have a long-standing reputation of being frigid and vapid. This could not be further from the truth at Bella Magazine. The atmosphere was lively and welcoming; everyone had a drink in hand and a smile on their face.
In between photo shoots on the red carpet, guests indulged in Plush Vodka or Chinola Liqueur cocktails mixed by resident robot bartender, Barsys. Opposite the bar was a beauty station which featured skincare products by Herla. Herla’s products are of the highest caliber, embracing social responsibility and sustainable development. Her products are made for women by women. Herla has adopted a holistic approach to skincare through developing a harmonious relationship between beauty, self-acceptance, health, and femininity.
Every aspect of the party was a demonstration of extraordinary style. All in all, a wonderful night of beauty, fashion, and fun!