Maison the Faux Show SS 18 Collection
On September 8th, New York Fashion Week got a little bit more fun and mysterious. MAISON the FAUX showed off its new collection, “#Fauxmosapien the evolution.” The Dutch fashion house approached its show as a “Faux” ritual, which consisted of a model, who also served as a wordless actor. The performer began spraying the water on the models as they were walking by -- almost as if they were being “baptized” into a new population; a population MAISON the FAUX likes to call "FAUXmosapiens”.
The collection portrayed an alternate world, in which the designers, Joris Suk and Tessa de Boer, were letting go traditional ideals of beauty and embracing a relatively new spin on an old movement in fashion: individuality. Models of every race, sex, and body type carried valiant confidence strutting down the runway, which made MAISON the FAUX even more special.
The collection itself was borderless and inclusive, just as the models. Red striped plastic bags, faux-furs, mermaid dresses with striped tutus, sequins, gallons of milk, and computers were just some of the things and fabrics the models were seen wearing. A male model in a red tutu with a plastic cape; another male model in a pink faux-fur coat and mismatched heels; a female model with a plastic bag for her purse and another plastic bag on her head; and a male model in black-and-white striped capris with a laptop on his arm to serve as arm candy, were just some of the outrageous yet fascinating looks designed by the designers for MAISON the FAUX.
MAISON the FAUX did not just produce a very curious and fun collection; it also had a front row to match it. The Fat Jewish and the Urban Bush Babes were just some of the A-listers, who attended the show. Others were fashion photographers, young musicians, and bloggers. Yet, all members of the audience, VIP and otherwise, had one thing in common: they were watching a show that was produced by a liberal, forward-thinking and anti-standard fashion brand.
After watching the show, one could confidently say that this collection was not the last for MAISON the FAUX. Filled with designs that reflected a forward-thinking and thought-provoking brand, MAISON the FAUX managed to leave its attendees speechless, causing the audience to not just reevaluate their perspectives, but also challenge society’s views. The show was not just a fashion show; it was an artistic movement with various powerful messages hidden within.
Photos courtesy of EB Consults
Maison The Faux Presents Faux Cosmetics
A lipstick brand that is proud to help you find your inner FAUX-self? Maison the Faux takes pride in the humor and sense of irony instilled in their brand image, and Faux Cosmetics will surely be no different. The fashion house has created a cosmetic line of dramatic looks encouraging individuality, expression, and rebellion. In fact, their debut collection is said to be composed of only a few main ingredients such as confusion, desire, recyclable trash, and glamour.
Maison the Faux, translated to the “Fictional House”, is renowned for their slight mockery and reactive responses to mainstream fashion. To embrace the individual style of potential wearers, the line consists of shades given clever and distinct names such as ‘Shocking Suede’ and ‘Narcissistic Nude’. The brand encourages all to be a little rebellious with their choice in color.
The premiere of Faux Cosmetics took place on February 11, 2017, during NYFW in Pier 59 Studios. To present the brand new collection, a runway show was held in pure Maison the Faux fashion. Models were dressed in ensembles of lacquered jackets and lace-up sets of tops and bottoms completed with fishnet tights and thigh-high boots.
A few models fled down the runway in a hurry, lipstick in hand, to tease the crowd with the new product. Others carried full trash bags or pushed trash cans of pink flowers, all of which were at some point left on the catwalk during their walk. However, each model had one unmistakable detail: dramatically smudged lipstick. The ultimate ironic aesthetic: challenging the norm of perfectly lined lips with the humor of purchasing a lipstick to wear it messy. The show closed in a fury of supportive claps and hollers, ensuring the concept of Faux Cosmetics had been well received.
Photos courtesy of Maison The Faux