Tanqueray Debuts ‘Tanq Holiday’ with a Historic NYSE Closing Bell Moment

To mark the unofficial start of summer and toast to long weekends ahead, Tanqueray Gin, the No. 1 gin in the U.S., partnered with the New York Stock Exchange to introduce a spirited new tradition: Tanq Holiday. This playfully British-inspired activation took place on Thursday, May 22, 2025, as a way to honor cocktail culture, the trade community, and that blissful shift from work to play.

Making history in the process, Tiffanie Barriere—award-winning mixologist and respected beverage educator—became the first mixologist ever to ring the NYSE Closing Bell. Her presence at the stock exchange wasn’t just symbolic; it was celebratory. At 4:00 PM, Barriere rang the bell, signaling more than just the close of trading—it signaled the beginning of Tanq Holiday and a nationwide invitation to unwind with a martini in hand.

Following the ceremony, the NYSE hosted a private Tanqueray Happy Hour, where Barriere served as Program Beverage Director, curating a bespoke cocktail menu inspired by the prestige and energy of the exchange. Guests sipped on classic Tanqueray Martinis and other gin-forward creations while learning cocktail techniques through an intimate mixology class led by Barriere.

The event also set the stage for Tanqueray’s Martini Month, a June-long celebration spotlighting the legacy of the martini and the bartenders who have helped shape it into one of the most iconic cocktails in history. With Tanqueray’s signature spirit at the center, Martini Month will pay tribute to both the enduring craftsmanship of cocktail-making and the vibrant culture of the trade community.

As the long weekend rolled in, Tanq Holiday gave New Yorkers—and the nation—a reason to raise a glass, shift the mood, and officially welcome the season of martinis.

Tanqueray and Chef Eric Adjepong Paint the Town Green with Damn Fancy Dinner Party

Chef Eric Adjepong, Photo Credit: Deitch Pham LLC

On Chef Eric Chef Adjepong’s season of Top Chef, he had a Quickfire Challenge where he had to prepare a dish inspired by a cocktail and the knife he pulled was The Last Word (He won the challenge btw). So it seemed pretty apropos that he would join forces with Tanqueray for the Damn Fancy Dinner Party that took place at a duplex in Greenwich Village.

Attendees knew they arrived at the right place because a sea of green light spilled out onto the street outside the residence. Once inside, the space gave off Wicked vibes, stylishly decorated with a grand Tanqueray bar in the back. Mixologists from Dante’s were on hand to create four cocktails that paired with light bites Chef Eric Adjepong created for the evening. The inspiration of Damn Fancy was to come as you’re comfortable, but in a more upscale way. It’s like an elevated house party. To Chef Eric Adjepong’s point, there was an ice luge once you walked in!

Light bites for the night included the Brie, Vol-Au-Vents, brie cheese, caramelized onion, thyme and apricot jam pastry, paired with the Dirty Martini, Lamb Kofta skewers, with harissa and yogurt dip, paired with the Dry Martini, Lobster Arancini paired with the Negroni and last but not least, the Tartare Crostini with yellowtail, yuzu kosho aioli and sesame seed, paired with the Last Word cocktail.

For the cocktails, the classic Tanqueray London Dry Gin was used in the Dirty Martini, Tanqueray No. Ten for the Dry Martini, Tanqueray Rangpur Lime for the Last Word and Tanqueray Sevilla Orange for the Negroni, showing the versatility of the Tanqueray spirit offerings.

It was definitely a Damn Fancy party we will never forget. For more information on Tanqueray Gin, please visit, https://www.tanqueray.com/en-us.

Photos Courtesy of Deitch Pham LLC and Stephanie Carino