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Dessert Goals NY

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1. For the first time ever, a Friday night party will be added the day before the festival kicks off. On Friday, March 22nd, get ready for booze, desserts + boozy desserts! (21+) Tickets for the Friday party will go on sale with general admission tickets next month.

2. Who doesn’t love a good theme? Say hello to Dessert Goals Party Animal Edition! Expect colorful party vibes with animal flair and desserts + decor on theme. Arrive in your best party animal or dessert-themed OOTD because #DessertFestivalFashion is totally a thing.  

3. Give us ALL the puppies. On Sunday, March 24th the last time slot will be dog-friendly hosted by Instagram celebrities @puppynamedcharlie and Sawyer. Cute dogs and delicious desserts? Sit back and rake in the Instagram likes.

4. Co-founder Miraya Berke will now be taking the reins as CEO as her co-founding partner Liang, moves on to creative projects outside of DG. Miraya is excited to expand the festival to more cities and create new interactive themes bringing DG to the next level.


From light and refreshing to totally decadent, we've got the dessert you’ve been craving. While we’ll be hosting some familiar faces, we also have new vendors making their DG debut! Many vendors will be creating exclusive treats only available at the festival. We will have over 20 vendors! Here’s a sneak a peek at some of the vendors:

  • From pies to cakes and everything in between, Baked is known for their classic American bakery treats. For our event, Baked is bringing exclusive party animal cheesecake bars on a stick! Dessert Goals is the only place for you to score these cheesecake cuties. They will also be serving their divine very vanilla sprinkle cake. YAS!

  • One of our new vendors, Stax is bringing stackable sweets in the form of Cremellas (aka donut ice cream sandwiches). Yeah, you read that right—Donut. Ice cream. Sandwiches.

  • Matcha n' More is serving up some of the prettiest soft serve we’ve ever seen. 24K Gold matcha soft serve, need we say more?

Baked In Color

Rebecca’s Cake Pops

Eight Turn Crepes

Posh Pretzels

Stache of Goods

Bonchou Eclairerie

Spoonable Spirits

Moon Man

You can grab hi-res images of last year’s fest + vendors here. More vendors will be announced in the coming weeks.

Dessert Goals is a sugar-filled and highly Instagrammable dessert fest that started in New York City. This spring, DG will be hosted at the beautiful Sound River Studios in NY. The fest will feature a tightly curated range of the city’s top dessert vendors, hand-picked by Miraya to include both new and well-established purveyors of the most hyped, Instagrammable desserts in NY.

A limited number of early bird tickets ($12) will go on sale Thursday, January 31 at 12 pm EST with general admission tickets ($17) to go on sale February 12 (what better Valentine’s gift could there be?!). All tickets are valid for a designated 1.5-hour time slot and offer ticket holders access to an array of drool-worthy desserts available for purchase inside the festival. Each ticket includes coffee from Bodum, Boxed Water, candy, salty snacks, and multiple sugar-high inducing photo ops. We will also offer Extra Sugar Rush Tickets ($35), which are valid for a full two hours and include a deluxe tote bag filled with goodies to take home. For the first time we will have Dessert Goals at Night Tickets ($55) on Friday, March 22 for a night of booze, desserts + boozy desserts!


Dessert Goals team

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