Enter invitation code when registering: INVITEDNYC
Move the Passion is a multi-location wine journey taking place in New York City on June 8th, 2026.
Move the Passion is a premium multi-location wine experience taking place in New York City on June 8th, 2026, across three distinctive venues.
The event is part of The Charming Taste of Europe, a project co-funded by the European Union and dedicated to promoting European quality products, wine culture and the territories behind them.
Designed for wine lovers, selected consumers, trade professionals, press, lifestyle guests and members of the New York wine community, Move the Passion invites guests to discover a dynamic journey through wine, culture, atmosphere and connection.
THE VENUES
Hall des Lumières will host the main immersive experience, featuring a scenographic videomapping atmosphere, wine tasting moments, music and the central energy of the event. 49 Chamber Street, New York
New York Vintners will offer a more wine-focused stop, dedicated to tasting, discovery and the culture behind the wines and territories featured in the project. 63 Barclay Street, New York
Arlo Soho Rooftop will bring a lifestyle dimension to the journey, combining wine, social moments and the unique atmosphere of New York from sunset into the evening. 231 Hudson Street, New York
HOW IT WORKS
During registration, guests will be asked to select their starting venue and starting time slot, subject to availability. The experience will begin from the venue and time slot selected during registration. Guests will choose their starting point among the three locations and will receive a ticket confirming their starting venue and starting time.
At check-in, guests will receive an event passport / wristband, which will allow them to continue the journey across the other participating locations. The experience is designed to encourage guests to discover all three venues, each offering a different interpretation of the Move the Passion universe.
Those who complete the full journey across all three locations will also have the chance to win a trip to Italy, to discover the wine territories featured during the event.
Access to each venue will be managed according to capacity, selected time slots and event flow. Guests are kindly asked to arrive 15 minutes before their selected starting time and to bring their Eventbrite QR code and a valid ID.
ENTERTAINMENT
At Hall des Lumières, the immersive atmosphere will be shaped by a DJ set from Makù, Colombian-born DJ and producer.
At New York Vintners, guests will enjoy a live cooking moment led by an Italian chef.
At Arlo Soho Rooftop, the experience will be complemented by finger food designed to accompany the wines.
GOOD TO KNOW
Your ticket confirms your starting venue and starting time. Please choose your starting point carefully.
Move the Passion is a 21+ event.
Registration is mandatory but does not guarantee entry. Access will be granted on a first-come, first-served basis and subject to capacity, until the venues reach full occupancy.
Each participant may book only one time slot per location. Access to each location is limited to 45 minutes. After this time, guests will be invited to move to the next location, so everyone can visit all three venues. Booking multiple slots at the same location does not allow guests to stay longer than 45 minutes. The organizer reserves the right to cancel any bookings that do not follow the event rules.
A dress code appropriate for a premium wine and lifestyle event is required. The organization reserves the right to deny entry to guests whose attire does not meet the event standards.
All guests are expected to behave respectfully and appropriately throughout the experience; venue security may remove anyone behaving inappropriately, unsafely or disruptively.
Enter invitation code when registering: INVITEDNYC